Welcome to the Hive, ProPlaintiff.
Kristopher, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. ProPlaintiff is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US personal injury firm mapped, the ~12,600 that look like your best customers, and three campaigns we'd run for ProPlaintiff in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for ProPlaintiff.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public buyer directory, a founder-led sales motion, and a market that rewards the first vendor to show up with the right signal.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 5,400 to 9,000 more of your best customers?
You already have the dream ones: the personal injury law firms that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 5,400 to 9,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Law Offices of Sonja DucksteinSaves countless hours of document review with precise, detailed demand letter summaries.
Every cell is a personal injury law firm.
Every US personal injury firm sits in a state bar member directory with practice area, attorney count and the partner who signs. We build the list from that, enrich the buyers, and time the sends to hiring and litigation-volume signals.
You're the first supplier that comes to mind.
We'll actively monitor all 36,000 US personal injury law firms and reach out when the right signal shows up, so ProPlaintiff is the first name a managing partner thinks of when case management comes up.
- New attorney admitted joins an existing firmState bar directory updates show headcount growth ahead of software need.
- Firm posts Intake Coordinator or Case Manager jobLinkedIn and Indeed postings signal caseload scaling past current tools.
- PI keyword ad spend jumpsSEMrush and SpyFu show more leads coming in than the firm can process manually.
- Firm appears in new mass tort or MVA litigation wavePACER and state court e-filing indexes show sudden case volume spikes.
- Job posting names a legacy toolPostings citing Filevine, Litify or Smokeball experience flag a renewal or switch window.
- New office opens or firms mergeBar directory address changes and press releases signal expansion and new budget.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from state bar member directories, court filing indexes, and law firm job postings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Kristopher, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.